There are some important components of visual merchandising which you need to keep in mind as a retailer. Although the success largely depends on how creatively talented you are, taking note of some useful basic advice does help a great deal.
The Merchandize is the King
Always remember that your merchandize should be the focal point of your decorative ideas. The very concept of visual merchandising is to enhance the visibility of the product on display. Therefore, your ideas should compliment the products in question. In no way should they overshadow your offerings. A customer would hardly be spending three to five minutes on a display window. Therefore, you need to have something truly special for him to remain glued to it for a longer time span. But, there is no point if the visual merchandising ideas attract him more than the products on offer. They would just remember the decoration and forget about the actual stuff. Therefore, the ideas and the products need to complement each other.
Keep it Clean
A clean and uncluttered arrangement will definitely register easily in the minds of the customers. Cleanliness automatically enhances visibility.
Keep the Strategies in Mind
The display ideas should be in sync with the other advertising strategies adopted by the store. This helps the customers to correlate the brand with the products on display. For example, if your store has a logo, make it a point to use the same colors used in the logo for the display also. The more the ideas gel together, the better.
Colors Speak a Thousand Words
Use colors judiciously. Colors are often associated with certain distinct emotions and events. An inappropriate choice of color could put off the customer or disassociate him from the concept you want to portray. Therefore, if it's a Valentine display, the customers would relate to the color red more than anything else. Similarly, the color black must be used extensively with a Halloween theme. A display for baby care products should be using soft pinks and blues.
Change is Good
Keep changing your displays at regular intervals. Customers like to see new things quite often. The same pattern might just cease to interest them after some time. But, changes should not happen too often either. You must have a period fixed for each display pattern. For example, a Valentine display should not remain for too long after Valentines Day has gone past. It gives a kind of stale impression for the display. It's great to create fresh ones as per the events, the seasons, and the special days on the calendar.
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Visual Merchandising- Key to Success
Any business point needs ‘good looks’ as you may need it. Whether you are planning to set up a new business or have already one- just take a look at the visual setting of your store and get started if it needs a makeover. For many people, setting up a store means to fill it with products and there is least focus on its appearance. On the other hand, the mindset of customers has changed. Gen X customer wants everything stylish and good-looking. Be it anything- clothes, accessories, furnishings, gadgets, homes- whatever you name, people look for beautiful things.
Imagine a life without beauty! It seems a doom will come upon the Earth. Everyone seeks happiness, peace, beauty around himself. It becomes quite clear that a customer is driven by the force of beauty. Whenever one wants something for oneself, the priority will be given to beautiful things. When beauty has been talked so much, it’s clear that no sphere of life is left untouched by it. Not even business. A wise business person is the one who understands what customers want.
When ‘visual’ setting is talked about, it is not confined to painted walls. One has to understand all the small and big aspects of visual merchandising. A store is visually good if it manages to strike a balance in the apt display of the products and keep the store stylish at the same time. The perfect combo of promotion and looks is certainly the success of a store. Well here are some tips that can be useful in deciding the looks of your store.
First of all, Colors! Yes, colors play a crucial role in deciding the overall look of a store/ home/ office. Colors should be in accord with the space. Don’t go for very loud hues. Pastels, lighter shades but bright ones are just apt. However, make sure you don’t paint it dull! Light shades make a store look spacious. Then, one can go for wall textures. Just give a unique character to one or two walls such as Midas touch, ocean waves or stone wall textures etc. After walls it’s flooring that one can be very creative with. Go for unique designs of glass flooring, tiles, marbles or other stones- whatever is in your budget.
Glass screens are just awesome when it is about beautiful display of products. A bamboo roll-up banner stand rolling down the window is just tantalizing. Of course, postures should be very eye-catching and attractive. Modern banners have a dual role to play. Pop up Display Stands are helpful in business promotion as well as stylizing a store. Indeed, stylish and classy banners can give your store a top-notch look. Besides, a wonderful arrangement of lights can be just icing on the cake. One can also get lit-up acrylic fonts to stand out and to get more footfalls.
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What is Visual Merchandising
The term Visual Merchandising is the fine art of displaying goods in a visually appealing, decorative and aesthetically pleasing manner with the intention of making a sale. In short, you display clothes, accessories or home decor products in a visually inviting way which entices the customer to buy that product or good.
How does it benefit the shopper:
It highlights the latest fashion trends. It makes it easier for the shopper to find goods as per category.It also helps the shopper to co-ordinate various goods and accessories. It helps the shopper visualize how the product will look on him or how the particular home decor product can be displayed in his home It educates the customers about the products and services offered creatively and effectively.
How to carry out Visual Merchandising
Clever and creative use of flooring, wall finishes, accessories and mannequins is a must. The merchandise must be the point of focus. Products can be showcased using mannequins, window displays, static POP displays, signs etc.
Digital, Solvent, Eco-solvent printing and Posters, Blow ups, Banner Stands, Glow signs, Scrollers, Canopies, Dispensers & Road Signs can also be used for visual merchandising.
Visual Merchandising - easy to follow Tips
Pick up a theme after brainstorming about current trends, what products to be showcased etc. Different products like apparel, books, lamps, furniture,fashion accessories etc, all resonating the same theme, are displayed together in a room setting.
Think of a color-combination ideally suited to your theme.
eg. A modern theme display would require black, gray or pastel colors in the display theme. A display of babies accessories can use light shades of pink and blue colors. A Christmas display may have colors of red and green. A royal theme can have rich colors of maroon, gold, bronze and may be used for displaying jewelery
Put merchandise together according to categories like price, size, sex(mens' clothing or womens' clothing), type(home appliances or home decor) etc.
Use trendy and appropriate lighting to create mood and enhance the display.
It can be extended to products beyond clothing and home decor to effectively showcase food products, baby products, cosmetics, home furnishings, electronics, wall decor, lighting and the like. It is practiced at retail stores, exhibitions, fashion shows, boutiques, museums etc. A proper mix of fashion design, interior design, architecture, lighting, wall decor, furniture and music can be used for effective visual merchandising.
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