What is merchandising?
Merchandising is everything a company does to package and present their products and services. From store layout to product displays, merchandising is about creating visual displays that draw customers to a company's products.
The first thing most people think about when it comes to merchandising is a shop window displays. This is usually one of the first things a customer sees, and if done right will not only entice the customer inside but will also be one of the main things they remember about that company. Other merchandising techniques that people are familiar with include placing impulse buy items by the till and arranging products on a shelf in a particular way to increase sales of certain items.
Merchandising is so much more than this and includes a wide range of activities such as point of sale implementation, re-flow and shelf re-profiling, stock uplift, pricing and labelling, seasonal displays, promotions and sign installation, discontinued stock management, range reviews and planogram and category implementation. Many Merchandising Techniques are not just used in retail situations; they can be applied by wholesalers, manufacturers and service companies to promote a product.
Merchandising is essentially another form of advertising your products and services, if done well you can expect to increase sales which is why getting it right is very important. It is for this reason that many companies outsource merchandising work to a professional team. By outsourcing your merchandising requirements to a professional and independent team you can rest safe in the knowledge that the job will be done well.
Professional merchandising services
OCS Retail Support is renowned for their merchandising expertise and work with many of the world's largest retailers to achieve the right store look and layout by providing a range of professional Merchandising Services that go beyond product location, including store opening and refit support, stock management solutions and range review management.
OCS Retail Support merchandising teams are supported by an extensive network of regional managers who work closely with you through every phase of a project. Whether your project is a short-term closure or a day or overnight merchandising support requirement, OCS has the infrastructure to provide skilled and trained merchandisers when your business needs them. By outsourcing your merchandising requirements to someone who knows how to do it well you can minimise disturbance to trading and reduce the need to increase in-house staff levels.
With OCS Retail Support's dedicated and briefed merchandising teams, who are experienced and skilled in the implementation of activities such as store development, range reviews, seasonal labour provision and stock management, you can be confident of a successful delivery.
For more information on merchandising services, visit the OCS Retail Support Website.
More info: http://www.ocsretailsupport.co.uk/Merchandising
