Avail Intelligence Offers Merchandising Success to US Etailers
European top vendor of online merchandising solutions launches in the North American market
Avail Intelligence (http://www.avail.net) announced the immediate availability of its Avail Behavioral Merchandising™ online merchandising solution in North America, and the opening of an office in Palo Alto, California.
Founded in 2000, Avail Intelligence is Europe's largest vendor in its sector. Drawing on the experience gained by delivering over 1 billion in sales at over 100 retailers, such as Redcats Group, Neckermann, and Game, in 25 countries, the "Avail Success"™ service concept offers retailers a proven way to maximize their returns on online merchandising.
The concept of behavioral merchandising was pioneered by Amazon.com with product recommendations of the type "Customers who bought this also bought", but has since evolved significantly.
Avail Behavioral Merchandising™ empowers retailers to automate, evaluate, and optimize all their merchandising across languages, currencies, and channels, automatically analyzing shopper behavior and using it to recommend the right products at the right time to each individual.
"It is essential for eTailers to provide a personalized shopping experience that is not only tailored to an individual customer's preferences, but also references others that they can identify themselves with," comments Robert Walstra, Director of US sales for Avail Intelligence. "While some US retailers have been early adopters, a surprisingly large number do not yet offer any form of personalization. And among those that do, many could benefit significantly from best practices in where and how they use it."
Personalizing E-Commerce, One Site At a Time
10 years ago, when Avail was founded, nearly all online retailers displayed the same static catalogue of products to each visitor. Huge efforts were spent manually anticipating the "average shopper's taste". Some still follow this one-size-fits-all concept.
But Avail Intelligence has been hard at work modernizing online merchandising, one site at a time, to create a world of online retail where every store is personalized to each visitor. In your favorite store, the shopkeeper knows you from previous visits, noticing what you bought and what you showed an interest for, and makes sure to recommend relevant products based on that.
Avail creates the same personal shopping experience online - automatically. The result is higher conversion rates and order values - in total, a 5-30% uplift in sales per visitor - and more satisfied customers.
We call it behavioral merchandising.
Avail Intelligence is Europe's largest provider of online merchandising solutions for the retail industry. Since its establishment in 2000, Avail's technology, support and expertise have delivered more than $1 billion in added sales for customers.
Article source: http://www.srs-techpr.com/
